Title text: 'Why don't you just point it at their eye directly?' 'What is this, 2007?'
Black Hat makes an attachment for eyeglasses which shines a laser light at people using Google Glass. The quote "The best defense is an indiscriminate offense" plays off the adage "The best defense is a good offense". Black Hat's goal seems to be to interfere with the Google Glass user potentially recording the person with the laser, and possibly blinding Google Glass users, undermining the project. By mailing one to the children of every Google executive (likely to be Google Glass users), he's clearly aiming to disrupt the entire Google Glass project. Silicon Valley is a place where many technologically up-to-date people live who are more likely to use Google Glass.
The "viral marketing campaign" excuse seems to play off how battery-powered LED placards were mistaken for terrorism in the 2007 Boston bomb scare. He pretends that his terrorism is actually a viral marketing campaign, but seems to have not thought this excuse through. He then tries to get them to look into a laser light.
The title text shows the irony between Black Hat's needlessly complicated technical solution, and his apparent hate of Google Glass, a relatively new technology. In addition, he remarks that he wouldn't do something as old-fashioned as shining a laser in peoples' eyes, as this does not live up to his technical expertise.
However, he is clearly planning to shine a laser through the peephole, which would have the same effect on the police officers.
- [Two police officers stand at an apartment door. The female officer is holding a pair of glasses with something attached to it. We will see later that Black Hat is in the apartment.]
- Female officer: Police. Open up. Did you make this glasses attachment?
- Black Hat (through door): Oh, yeah.
- [Black Hat is sitting at his laptop.]
- Police officer: What's it do?
- Black Hat: It detects when someone near you is wearing Google Glass and shines a laser pointer at their eyepiece.
- Police officer: Why??
- Black Hat: The best defense is an indiscriminate offense.
- [Cut back to officers outside the apartment.]
- Male officer: It seems you've mailed these devices to people across Silicon Valley, including the children of every Google executive.
- Black Hat: Yeah. It's a viral marketing campaign for an upcoming movie.
- Male officer: What movie?
- Black Hat: Haven't decided yet. Anything good coming out this fall?
- Male officer: Sir, open the door.
- Black Hat: First stare at the peephole for a sec.