Editing 1096: Clinically Studied Ingredient
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==Explanation== | ==Explanation== | ||
β | This comic is poking fun at a phrase which some ads use to boost sales of their product. They state that their product contains a "clinically studied ingredient", which consumers assume means that the ingredient has been clinically tested and ''proven effective'', or at the very least, not harmful, although neither is, strictly speaking, implied by that statement | + | This comic is poking fun at a phrase which some ads use to boost sales of their product. They state that their product contains a "clinically studied ingredient", which consumers assume means that the ingredient has been clinically tested and ''proven effective'', or at the very least, not harmful, although neither is, strictly speaking, implied by that statement. The phrase just states that an ingredient was clinically studied and doesn't mention the findings of that study (which, for all we know, could have found the ingredient to be ineffective or harmful). In other words, the phrase is used in {{w|False advertising|deceptive marketing}} techniques, leading consumers to believe something which encourages them to buy the product, without committing to saying it explicitly. |
In the middle of the conversation, a woman tells [[Cueball]] that she has been tested, presumably for {{w|Sexually transmitted disease}}s. However she does not reveal the results of the tests, which is the primary information Cueball could be worried about, and when Cueball inquires, she acts like he is being unreasonable to also want that information. In this way, [[Randall]] is making an analogy to how a marketer might think consumers would be unreasonable to want to know the ''results'' of the clinical studies on the ingredient. | In the middle of the conversation, a woman tells [[Cueball]] that she has been tested, presumably for {{w|Sexually transmitted disease}}s. However she does not reveal the results of the tests, which is the primary information Cueball could be worried about, and when Cueball inquires, she acts like he is being unreasonable to also want that information. In this way, [[Randall]] is making an analogy to how a marketer might think consumers would be unreasonable to want to know the ''results'' of the clinical studies on the ingredient. |