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This comic pokes fun at the idiosyncrasies of time keeping.  Since units of time are intimately tied to a planet's rotation, and planets rotate at different rates, time keeping doesn't always follow a simple pattern.
 
This comic pokes fun at the idiosyncrasies of time keeping.  Since units of time are intimately tied to a planet's rotation, and planets rotate at different rates, time keeping doesn't always follow a simple pattern.
  
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Many stores advertise being open 24/7, which means that they're open all day, every day. Many locations of the convenience store chain {{w|7-Eleven}} are now "open 24 hours", again meaning they are always open (despite historically being open only from 7 AM to 11 PM local time, hence its name).
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Many stores advertise being open 24/7, which means that they're open all day, every day. Many locations of the convenience store chain {{w|7-Eleven}} are now "open 24 hours", again meaning they are always open.
  
 
The main joke in the comic refers to the fact that a {{w|Timekeeping_on_Mars#Time_of_day|day on Mars}} (the time it takes for Mars to make a full rotation on its own axis) is about 24 hours and 37 minutes.  If a 7-11 store is open for literally 24 hours per Mars day, then it would actually be closed for around 37 minutes each day.  NASA, for its Mars missions, uses a "Mars-hour" that is one twenty-fourth of a Martian day; had the sign implicitly referred to 24 Mars-hours then the store would be open for the entire Mars day.
 
The main joke in the comic refers to the fact that a {{w|Timekeeping_on_Mars#Time_of_day|day on Mars}} (the time it takes for Mars to make a full rotation on its own axis) is about 24 hours and 37 minutes.  If a 7-11 store is open for literally 24 hours per Mars day, then it would actually be closed for around 37 minutes each day.  NASA, for its Mars missions, uses a "Mars-hour" that is one twenty-fourth of a Martian day; had the sign implicitly referred to 24 Mars-hours then the store would be open for the entire Mars day.

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