2257: Unsubscribe Message
Title text: A mix of the two is even worse: 'Thanks for unsubscribing and helping us pare this list down to reliable supporters.'
| This explanation may be incomplete or incorrect: Created by a WEEPING WEBSITE DESIGNER. Explore title text, possibly link to specific examples. Do NOT delete this tag too soon.|
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When a website offers a subscription service (i.e. an email newsletter), they will offer the opportunity to unsubscribe from the service in the event that the subscriber is no longer interested in the service, or discovers that the service is not what they thought it was. As with any online process, subscribing and unsubscribing require messages to inform the viewer that the process has completed as intended. Some sites also request confirmation when unsubscribing, to prevent accidentally unsubscribing due to a mistyped URL or a misclicked link.
This comment explores the different "moods" that unsubscribe messages can carry. It also pokes fun at the trend for websites to guilt users when they unsubscribe (or try to guilt them out of it before they complete the process), which is widespread among new-age website design and some examples of which can be seen at /r/Clickshaming/. The first example appears to be a message in the confirmation phase, while the others are messages that the unsubscription is complete.
The first message is of a "very negative" mood, where the "confirmation" message seems to rage at the user for attempting to unsubscribe from the service. This can be very off-putting, and disrespectful to the user; thus it is rated with three red Xes and the label "Very Bad".
The second message is of a more controlled "negative" mood; the "process complete" message tells the viewer that they will be missed. Although not quite so bad as the hateful rage of the "very negative" message, this one can still come across as an attempt to guilt the user into re-subscribing; thus it is rated with one red X and the label "Not Great".
The third message is of a fully "neutral" mood; the "process complete" message is simply a matter-of-fact statement that the user has been successfully unsubscribed from the service. Randall seems to consider this the optimal mood for an unsubscribe message to carry; thus it is rated with a green check mark and the label "Perfect".
The fourth message is of a "positive" mood; the "process complete" message cheerfully proclaims that the attempt to unsubscribe has been completed. This is the most common mood for many services that attempt to avoid emotionless, robotic messages; however, in this particular instance, it can come across as somewhat unnerving. This mood is rated with a green check mark, but also with the label "A Little Weird".
The joke of the comic comes in the fifth, "very positive" message, where the "process complete" message expresses relief that the user has chosen to unsubscribe from their service, as though their subscription in the first place had been some sort of burden upon the service. Like the "very negative" message, this one is rated with three red Xes and the label "Very Bad".
|This transcript is incomplete. Please help editing it! Thanks.|
- Caption: Choosing the right emotional tone for your unsubscribe message
- [A window labelled "Very Negative"]
- Website: You want to unsubscribe?!?! How could you do this to us?! We need you!!!
- Very Bad
- [A window labelled "Negative"]
- Website: We're sad to see you go :(
- Not Great
- [A window labelled "Neutral"]
- Website: You have been unsubscribed.
- [A window labelled "Positive"]
- Website: Success! You have been unsubscribed!!
- A little weird
- [A window labelled "Very Positive"]
- Website: You have been unsubscribed. This is the best gift you could have given us. Thank you.
- Very Bad
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