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Snapchat
For obvious reasons, the prize is awarded at a different time of year from the others, while it's still fresh in the committee's memory.
Title text: For obvious reasons, the prize is awarded at a different time of year from the others, while it's still fresh in the committee's memory.

Explanation

Ambox notice.png This explanation may be incomplete or incorrect: Maybe there's more to it.

The Pulitzer Prize is awarded for spectacular writing (there are many categories; see here). Snapchat is a photo-sending app that allows the receiving user to only view the photo (known as a "snap") for a few seconds before it is deleted.

Cueball reads about the prize but then when Megan states the she heard the picture was really good Cueball becomes disappointed because he has missed out on the chance to see the prize winning photo due to the temporary nature of Snapchat.

The title text extends this ephemeral nature of Snapchat's content to the prize awarded for it: The other Pulitzer prizes are announced annually in April and awarded in May (except for 2016, the centennial year, when an awards dinner will be held in October). The Snapchat Pulitzer alone must be awarded as quickly as possible after the winner has been decided, before the prize committee forgets what the winning picture looked like.

Transcript

[Cueball and Megan standing together. He holds a smartphone in his left hand and looks at it.]
Cueball: Oh, the Pulitzer Prize for Snapchat was just awarded.
Megan: Yeah.
Megan: I hear the photo was really good.
Cueball: Aw, maaaan...


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