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| date = August 17, 2012 | | date = August 17, 2012 | ||
| title = Clinically Studied Ingredient | | title = Clinically Studied Ingredient | ||
− | | image = | + | | image = Clinically Studied Ingredient.png |
| titletext = Blatantly banking on customers not understanding that it's like a Hollywood studio advertising that their new movie was 'watched by Roger Ebert'. | | titletext = Blatantly banking on customers not understanding that it's like a Hollywood studio advertising that their new movie was 'watched by Roger Ebert'. | ||
+ | | imagesize = | ||
}} | }} | ||
==Explanation== | ==Explanation== | ||
− | This comic is poking fun at a phrase which some ads use to boost sales of their product. They state that their product contains a "clinically studied ingredient", which consumers assume means that the | + | This comic is poking fun at a phrase which some ads use to boost sales of their product. They state that their product contains a "clinically studied ingredient", which consumers assume means that the product itself has been clinically tested and proven. However, the phrase is very ambiguous. Firstly, only a single ingredient has necessarily been studied, not the combined effect of all the ingredients in the product (which can produce drastically different effects). Secondly, the phrase just states an ingredient was clinically studied, and doesn't mention the findings of that study (which, for all we know, could have found the ingredient to be ineffective or harmful). In other words, the phrase is used in shrewd marketing techniques. |
− | In the | + | In the comic, [[Megan]] is stating how she's been tested. However, she doesn't state what she was tested for, or what the results of the test were. While we can assume that Cueball was asking about {{w|STD}} tests, Megan could just as easily be referring to having been tested for something else, such as a blood pressure test or a college exam. |
− | + | In the title text, {{w|Roger Ebert}} is a famous film critic. However, we can expect most big name movies to be watched by him. Simply stating that he saw a movie doesn't necessarily mean that he liked it. | |
− | + | {{Comic discussion}} | |
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