Editing 2096: Mattresses
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In 2018, many podcasts, or at least many podcasts that Randall listens to, contained ads by {{w|Casper Sleep|Casper}} or {{w|Helix Sleep|Helix Sleep}}, both of which are mattress brands, MeUndies or Tommy John, both underwear brands, and {{w|Stamps.com}}, an internet-based mailing/shipping service. | In 2018, many podcasts, or at least many podcasts that Randall listens to, contained ads by {{w|Casper Sleep|Casper}} or {{w|Helix Sleep|Helix Sleep}}, both of which are mattress brands, MeUndies or Tommy John, both underwear brands, and {{w|Stamps.com}}, an internet-based mailing/shipping service. | ||
| β | The title text (here named the mouseover text) refers to [https://www.fastcompany.com/3065928/sleepopolis-casper-bloggers-lawsuits-underside-of-the-mattress-wars "The War To Sell You A Mattress Is An Internet Nightmare"], which is an article about the pressures companies put on reviewers, the legal battle between a mattress review site that makes money through affiliate sales, and a mattress company unhappy with a review. Since saying anything unfavorable about mattresses might open one to legal action, the title text author opted to avoid them entirely. However, it turns out this was a sponsored message by the "floor industry", and is meant to increase rates of sleeping on the floor. It also references the way that podcast hosts will often note when they intentionally or unintentionally endorse a product sponsor in an attempt to remain transparent about their financial supporters. | + | The [[title text]] (here named the mouseover text) refers to [https://www.fastcompany.com/3065928/sleepopolis-casper-bloggers-lawsuits-underside-of-the-mattress-wars "The War To Sell You A Mattress Is An Internet Nightmare"], which is an article about the pressures companies put on reviewers, the legal battle between a mattress review site that makes money through affiliate sales, and a mattress company unhappy with a review. Since saying anything unfavorable about mattresses might open one to legal action, the title text author opted to avoid them entirely. However, it turns out this was a sponsored message by the "floor industry", and is meant to increase rates of sleeping on the floor. It also references the way that podcast hosts will often note when they intentionally or unintentionally endorse a product sponsor in an attempt to remain transparent about their financial supporters. |
==Transcript== | ==Transcript== | ||
