Editing 2006: Customer Rewards
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==Explanation== | ==Explanation== | ||
− | + | {{incomplete|Going to need to fill out the explanations in the table...Also, the explanation needs to be expanded.}} | |
− | + | Many supermarkets offer customers {{w|Loyalty program|Loyalty programs}} that give discounts. To join one of these programs you often need to give various personal data, such as your name, or download an app that can access your {{w|Facebook}} account. The supermarket gets lots of valuable marketing data, and this is why it is able to offer a discount to members of the program. | |
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+ | This comic imagines the exchange of data for a discount as the sales clerk offering cash at the point of sale, to emphasize how odd this exchange is. Not to mention, when flat-out asking to see someone's phone to write down their contact info and look at all their Facebook posts it sounds disturbingly like uncouth data harvesting, not too far removed from potential identity theft. | ||
The title text continues this by considering how companies will also find ways to incentivize positive viral marketing or offer services in exchange for viewing adverts. By imagining these situations as if they were cash transactions makes them seem ridiculous. | The title text continues this by considering how companies will also find ways to incentivize positive viral marketing or offer services in exchange for viewing adverts. By imagining these situations as if they were cash transactions makes them seem ridiculous. | ||
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|24¢ | |24¢ | ||
|Last name | |Last name | ||
− | |Possibly used to gather additional data from Facebook or to guess the customer's ethnicity | + | |Possibly used to gather additional data from Facebook or to guess the customer's ethnicity |
|- | |- | ||
|35¢ | |35¢ | ||
|List of family members | |List of family members | ||
− | |So that the merchant can send them targeted advertisements | + | |So that the merchant can send them targeted advertisements |
|- | |- | ||
|79¢ | |79¢ | ||
|Cell number | |Cell number | ||
− | |So that the merchant can send you targeted | + | |So that the merchant can send you targeted advertisements |
|- | |- | ||
|$1.20 | |$1.20 | ||
|Facebook posts | |Facebook posts | ||
− | |So that the merchant can see what you're interested in and tailor advertisements to you | + | |So that the merchant can see what you're interested in and tailor advertisements to you |
|- | |- | ||
|$1.47 | |$1.47 | ||
|Post products on social media | |Post products on social media | ||
− | |Paying the customer to create advertisements for them | + | |Paying the customer to create advertisements for them |
|- | |- | ||
|$2.05 | |$2.05 | ||
|Mention products in group chats | |Mention products in group chats | ||
− | |Movie and television studios get kickbacks from companies when products are mentioned or used in media | + | |Movie and television studios get kickbacks from companies when products are mentioned or used in media |
|- | |- | ||
|11¢ | |11¢ | ||
|Per passenger when driving past billboard in office carpool | |Per passenger when driving past billboard in office carpool | ||
− | | | + | | |
|} | |} | ||
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==Transcript== | ==Transcript== | ||
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[[Category:Comics featuring Cueball]] | [[Category:Comics featuring Cueball]] | ||
− | [[Category:Characters with | + | [[Category:Characters with Hats]] |