Editing 1096: Clinically Studied Ingredient
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− | ==Explanation== | + | == Explanation == |
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− | + | This comic is poking fun at a phrase which some ads use to boost sales of their product. They state that their product contains a "clinically studied ingredient", which consumers assume means that the ingredient has been clinically tested and ''proven effective'' (or at the very least, not harmful), although the latter is, strictly speaking, not implied by that statement. The phrase just states an ingredient was clinically studied, and doesn't mention the findings of that study (which, for all we know, could have found the ingredient to be ineffective or harmful). In other words, the phrase is used in deceptive marketing techniques, making consumers believe something (which encourages them to buy the product), without committing to saying it explicitly. | |
− | + | In the comic, we come in the middle of a conversation with a female character telling [[Cueball]] that she's been tested, the implication being she's talking about {{w|STD}}s. However she does not reveal the results of the tests (which is the primary information Cueball could be worried about), and when Cueball inquires, she acts like he is being unreasonable to also want that information. In this way, [[Randall Munroe|Randall]] is making an analogy to how the marketer might think consumers would be unreasonable to want to know the ''results'' of the clinical studies on the ingredient. | |
− | Impressive-sounding but meaningless advertisement claims are also the subject of | + | Impressive-sounding but meaningless advertisement claims are also the subject of [[641: Free]]. |
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+ | In the title text, {{w|Roger Ebert}} was a famous film critic whose favourable reviews are few and far between. However, we could expect most big name movies to be watched by him. Simply stating that he saw a movie doesn't necessarily mean that he liked it. | ||
==Transcript== | ==Transcript== | ||
:I can't help but admire the audacity of the marketer who came up with the phrase "contains a clinically studied ingredient" | :I can't help but admire the audacity of the marketer who came up with the phrase "contains a clinically studied ingredient" | ||
− | :[Cueball | + | :[Megan and Cueball are about to enter a bed for.. activities] |
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+ | :Megan: Don't worry - I've been tested. | ||
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:Cueball: ...and you're clean? | :Cueball: ...and you're clean? | ||
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− | {{ | + | :Megan: So many questions! |
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+ | {{Comic discussion}} | ||
[[Category:Comics featuring Cueball]] | [[Category:Comics featuring Cueball]] | ||
− | + | [[Category:Comics featuring Megan]] |