Editing 125: Marketing Interview
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[[Black Hat]] is trying to get a job running a marketing program. [[Cueball]] conducts the interview and says that although he has heard that Black Hat is the best in the business, his portfolio does not show that he has run any major marketing campaigns. Black Hat asks where he heard that rumor and Cueball begins to respond with "word of mouth." This makes him realize that Black Hat's marketing skills are so strong that he built a reputation for himself without ever running a major campaign. Then, Black Hat tries to skip ahead of the interview process and coyly asks, before being offered the job, when he can start working. | [[Black Hat]] is trying to get a job running a marketing program. [[Cueball]] conducts the interview and says that although he has heard that Black Hat is the best in the business, his portfolio does not show that he has run any major marketing campaigns. Black Hat asks where he heard that rumor and Cueball begins to respond with "word of mouth." This makes him realize that Black Hat's marketing skills are so strong that he built a reputation for himself without ever running a major campaign. Then, Black Hat tries to skip ahead of the interview process and coyly asks, before being offered the job, when he can start working. | ||
| β | A book that becomes the most popular in its field is the one with the best marketing, not necessarily the one with the best content. The title text suggests that in this case, where the subject matter is marketing, the most popular book would in fact be written by those with the best marketing skills, and would therefore contain the best content. However, this fails to realize that the publishers of the book would only be good at marketing themselves, but not necessarily at teaching marketing | + | A book that becomes the most popular in its field is the one with the best marketing, not necessarily the one with the best content. The title text suggests that in this case, where the subject matter is marketing, the most popular book would in fact be written by those with the best marketing skills, and would therefore contain the best content. However, this fails to realize that the publishers of the book would only be good at marketing themselves, but not necessarily at teaching marketing. |
==Transcript== | ==Transcript== | ||
