Editing 2257: Unsubscribe Message
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==Explanation== | ==Explanation== | ||
+ | {{incomplete|Created by a WEEPING WEBSITE DESIGNER. Explore title text, possibly link to specific examples. Do NOT delete this tag too soon.}} | ||
+ | |||
When a website offers a subscription service (e.g., an email newsletter), they will offer the opportunity to '''unsubscribe''' from the service in the event that the subscriber is no longer interested in the service, or discovers that the service is not what they thought it was. As with any online process, subscribing and unsubscribing require messages to inform the viewer that the process has completed as intended. Some sites also request confirmation when unsubscribing, to prevent accidentally unsubscribing due to a mistyped URL or a misclicked link. | When a website offers a subscription service (e.g., an email newsletter), they will offer the opportunity to '''unsubscribe''' from the service in the event that the subscriber is no longer interested in the service, or discovers that the service is not what they thought it was. As with any online process, subscribing and unsubscribing require messages to inform the viewer that the process has completed as intended. Some sites also request confirmation when unsubscribing, to prevent accidentally unsubscribing due to a mistyped URL or a misclicked link. | ||
− | This comment explores the different "moods" that unsubscribe messages can carry | + | This comment explores the different "moods" that unsubscribe messages can carry. It also pokes fun at the trend for websites to guilt users when they unsubscribe (or try to guilt them out of it before they complete the process), which is widespread among new-age website design and some examples of which can be seen at [https://reddit.com/r/Clickshaming/ /r/Clickshaming/]. The first example appears to be a message in the confirmation phase, while the others are messages that the unsubscription is complete. |
− | The first message is of a "very negative" mood, where the "confirmation" message | + | The first message is of a "very negative" mood, where the "confirmation" message seems to ''rage'' at the user for attempting to unsubscribe from the service. This can be very off-putting, and disrespectful to the user; thus it is rated with three red Xes and the label "Very Bad". |
− | The second message is of a more controlled "negative" mood; the "process complete" message tells the viewer that they will be missed | + | The second message is of a more controlled "negative" mood; the "process complete" message tells the viewer that they will be missed. Although not quite so bad as the hateful rage of the "very negative" message, this one can still come across as an attempt to guilt the user into re-subscribing; thus it is rated with one red X and the label "Not Great". |
The third message is of a fully "neutral" mood; the "process complete" message is simply a matter-of-fact statement that the user has been successfully unsubscribed from the service. Randall seems to consider this the optimal mood for an unsubscribe message to carry; thus it is rated with a green check mark and the label "Perfect". | The third message is of a fully "neutral" mood; the "process complete" message is simply a matter-of-fact statement that the user has been successfully unsubscribed from the service. Randall seems to consider this the optimal mood for an unsubscribe message to carry; thus it is rated with a green check mark and the label "Perfect". | ||
− | The fourth message is of a "positive" mood; the "process complete" message cheerfully proclaims that the attempt to unsubscribe has been completed. This is the most common mood for many services that attempt to avoid emotionless, robotic messages; however, in this particular instance, it can come across as somewhat unnerving | + | The fourth message is of a "positive" mood; the "process complete" message cheerfully proclaims that the attempt to unsubscribe has been completed. This is the most common mood for many services that attempt to avoid emotionless, robotic messages; however, in this particular instance, it can come across as somewhat unnerving. This mood is rated with a green check mark, but also with the label "A Little Weird". |
− | The fifth | + | The joke of the comic comes in the fifth, "very positive" message, where the "process complete" message expresses ''relief'' that the user has chosen to unsubscribe from their service, as though their subscription in the first place had been some sort of burden upon the service. Like the "very negative" message, this one is rated with three red Xes and the label "Very Bad". |
− | The title text expands on the joke by combining the positive reaction to unsubscribing with a more negative tone | + | The title text expands on the joke by combining the positive reaction to unsubscribing with a more negative tone; further condescending to the user by labeling them as "unreliable," and thereby revealing themselves to be unworthy of the service. |
==Transcript== | ==Transcript== | ||
+ | {{incomplete transcript|Do NOT delete this tag too soon.}} | ||
:Caption: Choosing the right emotional tone for your unsubscribe message | :Caption: Choosing the right emotional tone for your unsubscribe message | ||
:[A window labelled "Very Negative"] | :[A window labelled "Very Negative"] | ||
− | :Website: You want to ''unsubscribe?!?!'' How could you | + | :Website: You want to ''unsubscribe?!?!'' How could you do this to us?! We need you!!! |
− | :<span style="color:red"> | + | :<span style="color:red">✕✕✕</span> |
:<span style="color:red">Very Bad</span> | :<span style="color:red">Very Bad</span> | ||
:[A window labelled "Negative"] | :[A window labelled "Negative"] | ||
:Website: We're sad to see you go :( | :Website: We're sad to see you go :( | ||
− | :<span style="color:red"> | + | :<span style="color:red">✕</span> |
:<span style="color:red">Not Great</span> | :<span style="color:red">Not Great</span> | ||
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:[A window labelled "Very Positive"] | :[A window labelled "Very Positive"] | ||
:Website: You have been unsubscribed. This is the best gift you could have given us. Thank you. | :Website: You have been unsubscribed. This is the best gift you could have given us. Thank you. | ||
− | :<span style="color:red"> | + | :<span style="color:red">✕✕✕</span> |
:<span style="color:red">Very Bad</span> | :<span style="color:red">Very Bad</span> | ||