Editing 2366: Amelia's Farm Fresh Cookies
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The first paragraph lovingly describes the founder's memories of sitting in her grandmother's kitchen, watching her bake cookies. One would expect this to transition to a description of how delicious those cookies were, and a claim that her recipe became the basis for the cookies being offered for sale. Instead, 'Amelia' insists that her grandmother's cookies were ''awful'', and insists that the goal of her company is to show how cookies are supposed to taste. This subversion of expectations breaks down the sense of nostalgia that's often used to market products, and publicly embarrasses her grandmother, turning a minor family squabble into a very public fight. Such is a very unusual strategy for convincing people to buy cookies. | The first paragraph lovingly describes the founder's memories of sitting in her grandmother's kitchen, watching her bake cookies. One would expect this to transition to a description of how delicious those cookies were, and a claim that her recipe became the basis for the cookies being offered for sale. Instead, 'Amelia' insists that her grandmother's cookies were ''awful'', and insists that the goal of her company is to show how cookies are supposed to taste. This subversion of expectations breaks down the sense of nostalgia that's often used to market products, and publicly embarrasses her grandmother, turning a minor family squabble into a very public fight. Such is a very unusual strategy for convincing people to buy cookies. | ||
β | To complete her revenge, the "story" contains the grandmother's address. Creating false addresses for their mascots is often used as a publicity stunt for children to write | + | To complete her revenge, the "story" contains the grandmother's address. Creating false addresses for their mascots is often used as a publicity stunt for children to write testimonies to the brand's PR or marketing department. However, here it appears to be Amelia's actual Grandma's actual address, the goal being for her to receive thousands of letters on a regular basis about how her granddaughter's cookies are so great, while jabbing "unlike yours!" |
In retaliation, Amelia's grandmother has started submitting (presumably bogus) food safety complaints about Amelia's bakery to the health department in a ploy to overburden the bakery with unnecessarily frequent inspections. At one point Amelia eventually decided to offer a truce, which her grandmother emphatically rejected, underscoring it by sending Amelia an extra-large batch of the cookies she knows Amelia hates. | In retaliation, Amelia's grandmother has started submitting (presumably bogus) food safety complaints about Amelia's bakery to the health department in a ploy to overburden the bakery with unnecessarily frequent inspections. At one point Amelia eventually decided to offer a truce, which her grandmother emphatically rejected, underscoring it by sending Amelia an extra-large batch of the cookies she knows Amelia hates. |