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It was added by [[Randall]] in April 2007, according to his [http://blog.xkcd.com/2007/04/19/billboards/ Blog] as a response to [http://web.archive.org/web/20070601192105/http://valleywag.com/tech/mystery-billboards/asks-advertising-campaign-249274.php random billboards] appearing in the New York, Los Angeles and San Francisco areas. It turned out these were a viral marketing campaign by the ask(jeeves) search engine to drive publicity around their new search algorithm.  The campaign is long over, but Randall kept the text there (apparently) as a self referential advertising campaign.  Specifically, people who find the small text will use a search engine to see what it means and the search engine will likely lead them back to [[xkcd]] — where they saw the text initially.
 
It was added by [[Randall]] in April 2007, according to his [http://blog.xkcd.com/2007/04/19/billboards/ Blog] as a response to [http://web.archive.org/web/20070601192105/http://valleywag.com/tech/mystery-billboards/asks-advertising-campaign-249274.php random billboards] appearing in the New York, Los Angeles and San Francisco areas. It turned out these were a viral marketing campaign by the ask(jeeves) search engine to drive publicity around their new search algorithm.  The campaign is long over, but Randall kept the text there (apparently) as a self referential advertising campaign.  Specifically, people who find the small text will use a search engine to see what it means and the search engine will likely lead them back to [[xkcd]] — where they saw the text initially.
  
βˆ’
BTC means {{w|bitcoin}}. The string of alphanumeric characters is his bitcoin address.
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[[BTC]] means {{w|bitcoin}}. The string of alphanumeric characters is his bitcoin address.
  
 
It was removed on September 9th, 2016 [https://web.archive.org/web/20160912204204/http://xkcd.com/].
 
It was removed on September 9th, 2016 [https://web.archive.org/web/20160912204204/http://xkcd.com/].

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